A brand of lip balm built it up from the ground up

The lip balm market for years has remained static and unchanging. The lip balms produced by brands like Chapstick and Blistex were pretty much the same as those made decades before. Few people thought much about their lip balms and bought them out of habit and for the limited relief from dry lips that they provide.

One of the co-founders and the managing partner of the Evolution of Smooth, Sanjiv Mehra, sought to change all that as detailed in a recent article discussed the history of the company that he helped to build and why they were able to achieve success in a market that was already so well established and with powerful competitors.

EOS started off by surveying those who consumed lip balms who happened to be mostly women. After interviewing these women EOS lip balm found out that the consumers were looking for products that were better tasting then the lip balms that were currently in the market which tasted medicinal. To combat these stale flavors, EOS created unique flavors which were odd fruit concoctions which appealed to their target customers; women.

Further, manufacturers were making lip balms that were unisex in design which didn’t really satisfy the desires of women. EOS changed this with an applicator orb that was stylish but still was sanitary, unlike the other jars on the market. The ingredients were al natural and organic and fit into their desires for a healthier lifestyle.

By attacking the market this way, EOS was able to rise to be the second largest player in the lip balm market and to sell a quarter of a billion dollars worth of containers of lip balm a year. EOS has also reached out to other markets within similar lines, but it was their initial success, by listening to their customers that paved the way for the brand. EOS products are available online trough eBay and Ulta. Visit https://evolutionofsmooth.com/, for more details on this amazing brand.

Bruce Levenson Extends Support To Hawks To Help Them Handle From External Woes

The Atlanta Hawks LLC, which was handed over to new hands has been performing well and has experienced challenges alike. This is an NBA franchise and in recent times, they filed a lawsuit that is targeting Hampshire Insurance Company claiming breach of contract. The contract in question involved the settlement of claims initiated by Danny Ferry, the former general manager of the franchise.
The previous management team of Hawks, which includes people like Bruce Levenson, was forced to intervene since the case is a reflection of issues that happened before the current team took office. Filed in the Fulton County Superior Court, the lawsuit is a civil action against the failure of AIG insurance to keep their part of the bargain.

According to ESPN, the initial arrangements include a policy based on certain losses linked to employment practices, including wrongful termination. This triggered issues when the management of the franchise was shifted to the new team since there were issues of understanding that the insurance firm did not want to respect. Therefore, more than 50 percent of unpaid losses and attorney’s fees are demanded by the company.

About Bruce Levenson

Bruce Levenson is a renowned entrepreneur, founder of UCG and a former owner of the NBA team. He is also a philanthropist and a respected mentor in the business world. Born of a Jewish family, Bruce spent most of his childhood in Chevy Chase, Maryland. He was enrolled at Washington University where he graduated with a law degree.

He also pursued his journalism career together with law and began working at the Washington Star as a journalist. Levenson has actively participated in several philanthropic organizations like the Hoop Dreams Foundation. He also once worked as the president at I Have a Dream Foundation, which is helping children from low-income families to access education.

Source: https://en.wikipedia.org/wiki/Bruce_Levenson


Helane Morrison: Bold, Diligent and Trustworthy

While many people find a field to work in, very few actually make a difference in the field that they work in. Among the few that makes a huge difference in the field of their choice is Helane Morrison. She is considered one of the most trustworthy and effective attorneys in the country. One of the reasons that she is effective is that she is willing to boldly move forward in areas where it is uncertain. Her area that she works in is ethics. She fights against the corruption of power. When she sees someone abusing his power, she is very likely to address the issue.


Helane Morrison has a heart for the people that are not higher up when it comes to position. People who run businesses that are based on finances need to make sure that they are behaving in ways that are fair. One thing that Helane Morrison does not want to hear is that a business has cheated one of its clients with the money that is owed to him. When Helane hears about this issue, she makes sure that the customer is compensated for what is rightfully is. Therefore, the transaction turns out in the favor of the customer because of Helane Morrison stepping in.


 Helane is very bold because she was ready for the legal world from the beginning. She has received adequate education from mentors who were facing a lot of opposition in the work they were doing. Among the mentors that she learned the most from was Harry A Blackmunn. Helane has watched and observed how he handled the threats that were thrown at him. She has adopted a lot of his ways for handling the opposition that is thrown at him. This is why she is not intimidated by the opposition that she faces with every case.


Can The FreedomPop Unlimited Plan Help A Family?

The FreedomPop unlimited plan is something that families can use just like we are because it helps everyone save money. I have not taken any pleasure in watching over all the data that we use, and it became much easier because now I am able to let everyone use their phones as much as they want. We all pay just $20 a month for the unlimited plan, and we can pick from a few different phones.

I know that you might have been watching your data for a long time, and you can stop that now that you have seen the definitive FreedomPop review. The service is the best thing that I have ever used, and it has shown me that I do not have to pay too much for the phones that we use in the family. We have finally found something that we never go over on, and we have finally found a way to get everyone a phone.

It is cheap enough that all the kids in the family have a phone, and it is cheap enough that we can get phones that are perfect for everyone. I have not felt any pressure to get a certain kind of phone when I shop with FreedomPop, and I can shop with them any time I want to get a new phone or upgrade. This is simpler for me, and it has helped me when my kids broke their phones and needed new ones. https://play.google.com/store/apps/details?id=com.freedompop.ott&hl=en

I have been happy with FreedomPop because it is a much easier way to get the phones that we need at the prices that we want. We have been looking for a long time to find the right cell phones for our family, but we have not be able to get what we need until now. FreedomPop has saved us money and a lot of headaches with their phones and plans. https://en.wikipedia.org/wiki/FreedomPop


Beauty Blogger Tries WEN by Chaz and Loves It

Like most of us, beauty blogger Emily McClure has seen the commercials about Wen by Chaz. The ones with beautiful models with long, flowing hair So she was inspired to see if it really worked as advertised on YouTube. She was a little skeptical at first, because her long stringy hair has a tendency to get greasy and weighed down.
Emily decided to try the product for 7 days and see if it really worked the way it was supposed to. She was a little worried about how much product she was supposed to use, but after she got over the initial shock, she liked the way it felt. Normally Emily washes takes a shower and washes her hair in the evenings, but she quickly found that Wen by Chaz works best if she takes a shower in the morning and lets the all- in- one product work its magic throughout the day.

Emily was surprised how well WEN really did work. She said that her hair was fuller, shinier, and bouncier than it had ever been before. She even got compliments on her hair, which was something she had never really experienced before. She also said that her hair felt thicker and that less of her hair fell out while she was in the shower.

Overall Emily was really happy with how well WEN by Chaz worked for her. It made her life a little bit easier, because she didn’t have to spend so much time on her hair. All she did was rub the WEN through her hair and then let it sit for a few minutes before rinsing.

WEN by Chaz was designed not only to help people have fuller, thicker hair, but to help them spend less time on their morning routine. Chaz Dean, owner of WEN began working on a line of shampooing products that would help reduce the effect of long term lathering in 1993. Today the product line includes a range of botanical cleansing conditioners. All Wen products are available on Amazon.

For more info, visit the Wen website http://www.wenhaircare.com/.

Lauren Conrad Suggests Hosts Relax & Have Fun When Party Planning

Stressing out about planning your next big event? Lauren Conrad says there is no need to worry, because there are plenty of great ways to plan a party without losing your hear. The former starlet is quickly becoming a lifestyle guru as the publisher of nine books, two current fashion collections, and an active social media following. http://www.redbookmag.com/food-recipes/entertaining/news/a44678/lauren-conrad-party-planning-entertaining/

She is now focusing on the home with the launch of a new fair trade website online that aims to offer home goods to consumers. Plus, she just published a book called Celebrate about doing just that.

Conrad may be a jack of all lifestyle trades but according to her interview she doesn’t envision herself as the new Martha Stewart. She said those shoes are just too large to fill. However, what she did have to offer are some great tips to help those who are stressing about their next party event.

Her first tip is for party planners to stop worrying about perfection. She explains that when you aim for perfection you end up with a party that guests are almost afraid to participate in. When you make things a little less perfect then people are more comfortable and welcome and this leads to a more effective gathering.

This extends to themes because as she explains, you don’t want to intimidate your guests out of attending. By choosing themes that are easy to follow, like a hoedown, everyone feels comfortable and capable of pulling something together.

Finally, Conrad comments that the most important thing to do if you are planning an event is have fun, because at the end of the day you should get to have as much fun as your guests. After all, you should all be celebrating.

If you want to make sure that you have fun at your next event you might consider hiring great event planners NYC like Twenty Three Layers. A full service design and event planning firm, Twenty Three Layers is a premier event planning company NYC that works with all types of clients to create celebrations that are out of this world.

Over the past few years Twenty Three Layers has formed exclusive relationships with some of the most sought after vendors and establishments in NYC and they use these connections to offer their clients the best of the best. From corporate events to enchanting evenings to unique celebrations Twenty Three Layers can take care of your next party with ease.

info from : http://twentythreelayers.com/about/

Lives with Purpose

At some point in our lives, each of us questions our purpose. Why am I here? What do I want out of my life? Kabbalah helps answer these questions, and the many that follow, by sharing the ancient wisdom that helps reveal how life and the universe work. It teaches that every aspect of our lives is like a branch from the same tree, interconnected in a way where one affects the other.
Kabbalah is not a religion, or a dogma, it is knowledge, a wisdom that is the ‘Light,’ that transcends religion, allowing us to connect with the world around us and find our individual purpose. Enlightening us to the possibilities of our lives and pointing us in the direction of our destiny.
Since the 16th century, Kabbalistic wisdom has been enlightening those seeking fulfillment and joy in their lives, with the simple hope that sharing the information will help them live better lives. The teachings of Kabbalah are based on the writings of the Zohar, the oldest sacred document, and knowledge passed directly from teacher to teacher.
For centuries, these teachings were only open to very few people, mainly scholarly married Jewish men over the age of forty. The Kabbalah Centre, a non-profit organization that makes the principles of Kabbalah understandable and relevant to everyday life, was founded in 1922. In 1969, Rav Philip Berg, became Director of the Kabbalah Centre, and along with his wife Karen, opened up the teachings to everyone.
The Kabbalah Centre has grown tremendously since then, expanding to locations in more than 40 cities worldwide, and embracing technology with an extensive online presence. The Centre provides a course of study in which teachers provide tools for students to better their lives.
Kabbalah is the manual that helps get rid of the chaos in our lives. Not only does Kabbalah help you identify and understand what chaos is, but provides the tools for eliminating it and replacing it with joy and fulfillment, which is where many of us find our purpose. Visit The kabbalah Centre’s website to learn more.

Stress-free party planning tips from Lauren Conrad

You might be having some pals over for the weekend, or you are planning a family reunion. If you are planning a party and you are worried about how it will be, Lauren Conrad has you covered. Planning a party can be stressful and tiring, but you can always leave it to the professionals.

Your next party is going to be stress-free and awesome if you follow Lauren Conrad’s tips, and she has already planned your next party. That is awesome. Lauren successfully conquered the fashion world, the publishing business, and social media. She is now moving her lifestyle empire to your house. She launched The Little Market an online fair trade retailer and with these; she might be turning into the millennial Martha Stewart.

Her party planning tips will turn you into a happy host. The key to all this is to stop worrying about perfection. A successful party is not about perfection but it is about comfort and making people feel welcomed. Lauren says that she tries as much as possible not to make a party that she is planning look perfect. Chances are if it looks perfect, people will not be comfortable, and they will end up feeling less content with the party.

According to Lauren, the most important thing to remember when planning a party is to have fun. Whether it’s big or small, this should be your aim. It doesn’t matter whether your party is perfect but the point is to celebrate, and that means you and everyone else at the party.

23 layers is a company that is based in New York City, and it specializes in event planning and design. They have creative and energetic minds that take it upon themselves to plan the best event ever for you. Twenty Three Layers is a full-service event planning and design firm. Whether you want a stylish and unique corporate function or a personal celebration event, they have you sorted. Twenty Three Layers have an unrelenting demand for perfection and exquisite attention to detail to make your party the best party ever.

If you plan an event or a party with Twenty Three Layers, you can be assured that it will be stress-free and full of fun. They strive to deliver unforgettable events through creative inspirations and seasoned knowledge. The firm has the best trends in food, entertainment, and décor. Twenty Three Layers is the go-to company for all kinds of celebrations and events in New York City and beyond.

IAP Worldwide Services: Changing the World

When you go on the IAP Worldwide Services website, there is something that really sticks out to me and strikes a chord. IAP Worldwide Services talk about making the impossible possible. I always admire companies that go above and beyond the call of duty to get things right. While other might people might be scared of this challenge or shy away from it, they embrace it to the fullest and without any hesitation. They are the kind of company that sees a challenge or sees something that is impossible, and they go out and they defeat it and they make it possible. They don’t let anything or anyone get in their way.

For those unfamiliar with IAP Worldwide Services, they are a leading provider of global-scale logistics, facilities management, and advanced professional and technical services. They pride themselves on not only doing the job, but doing the job the right way and going above and beyond. They actually do it give it one hundred and ten percent while other companies like to use that as a fancy cliche. They stand by it. They do not rest until the job is done and it is done to its fullest. They take pride in the work that they do, each and every day.

Read more:
Kaye Scholer Represents Lender Group in IAP Worldwide Restructuring

IAP: Home

In fact, they have over 2,000 employees and they only pick the best of the best, the cream of the cream. They do not settle. It is a very demanding job but also a very rewarding one as well. They like to be able to sleep at night, knowing they have made a true difference and done work that is important. That is what drives them and that is what gets their heart racing and their adrenaline pumping. No matter what the challenge is or where it is, they are ready and prepared for it, as they work in over 25 countries.

I mentioned the work preparation and when it comes to preparation, you won’t find a group of individuals that work harder than them. When you are prepare for things in life and you have the right game plan and the right mindset, there is nothing to worry about, as you have done your homework and you know lies ahead. You have thought of every possible situation and outcome and because of this, you are adaptable and flexible when the situation calls for it. That is critical in this line of work as you never know what could be awaiting you.

Learn more about IAP Worldwide Services:



Darius Fisher Lives Up To New Title Handed Down By PR World Awards

President and CEO of Status Labs Darius Fisher was named the 2016 Business Development Individual of the Year by PR World Awards. The award program analyzes the public relations, communications and achievements of industries world wide. Fisher earned the reward because of is hard work and tremendous effort in taking his company to the top. With his guidance, Status Labs saw a financial increase of 939% over a span of three years. He helped the company establish an international reputation and increased their rate of digital marketing.

Status Labs is an industry leader in digital reputation management and public relations. The company launched with a goal of helping individuals establish and maintain a good reputation through digital marketing and public relations. They service more than 1500 clients spread over 35 different countries.

Fisher received his bachelor’s degree from Vanderbilt University and graduate cum lade. He has extensive knowledge in public relations and business strategy.His strategic planning and expertise coupled with strong customer relationships, and exceptional management skills have helped him create a spotless public relations and online reputation management firm that is among the most successful in the industry.

Fisher is the mastermind behind Status Labs strategic planning. He has helped the company earn the trust of many organizations, as well as established the company’s own online reputation. It was his strategic vision that the company was built on, and continues to carry out each day. He has built long lasting relationships with other firms to help maximize the revenue potential of Status Labs. Fisher has worked tirelessly since the company’s launch toward developing and maintaining the most innovative reputation management strategies available.